SellerBlog
Notes from running Amazon accounts
Plain-language articles on listings, ads, launches and account health — written by the people who do the work.
7 checks
Amazon Seller Tips4 minYaqoob Khan Zazai
What we check first in a free Amazon audit
Your Amazon account rarely fails for one big reason. It usually drifts. Here are the seven checks we run first in every free audit, in order.
Read articleACoS vs TACoS
Advertising & PPC4 minYaqoob Khan Zazai
Why your ACoS looks high even when your ads are working
ACoS only tells you how ads perform against ad sales. To know if advertising is helping the whole business, you need TACoS next to it.
Read article30 days
Launch & Setup5 minYaqoob Khan Zazai
The 30-day Amazon launch checklist we actually use
A launch goes best when things happen in the right order. This is the week-by-week checklist we follow for a new product on Amazon.
Read articleHealth first
Account Health4 minYaqoob Khan Zazai
Account health: the quiet killer of Amazon sales
Sales rarely stop because of a single dramatic event. More often, small account health issues go unnoticed until a listing — or the account — is at risk.
Read article